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Latest Satellite News Discussion, Info Polish ad market slumps at General Satellite News forum; Polish ad market slumps By Chris Dziadul Polands ad market was worth PLN1.65 billion (378.6 million) in Q1, according to ...

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Thumbs up Info Polish ad market slumps - 07-May-2009, 13:40

Polish ad market slumps

By Chris Dziadul

Polands ad market was worth PLN1.65 billion (378.6 million) in Q1, according to data produced by the sales house MPG and published in Wirtualne Media.

The figure was 8.8% down on the Q1 2008 total, with the only sector showing any growth being the internet (+7%).

TV, which accounted for 50.6% of total spend, was 6.2% down on Q1 2008, though the sharpest fall was seen in the other category (-20%), which includes in store TV and product placement in film and TV.


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