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Latest Satellite News Discussion, Info Polish joy for thematic channels at General Satellite News forum; Polish joy for thematic channels By Chris Dziadul | May 4, 2009 | 08:40 UK Several thematic channels continue to ...

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Info Polish joy for thematic channels - 04-May-2009, 11:00

Polish joy for thematic channels

By Chris Dziadul | May 4, 2009 | 08:40 UK

Several thematic channels continue to gain audience share at the expense of the leading TV services in Poland.

According to data produced by TNS OBOP for Wirtualne Media, the public broadcasters two main channels TVP1 and TVP still accounted for the most viewers in the 4+ age-group in April, though their shares were lower than in the corresponding month in 2008 (21.98% v 23.30% for TVP1; 15.45% v 17.35% for TVP2).

Third placed Polsat (15.07% v 17.05%) and fourth TVN (14.63% v 15.37%) were also down on April 2008.
However, TVN24, the most popular thematic channel, saw an increase (2.95% v 2.85%), while Disney Channel, the second most watched, saw its share almost double (0.94% v 0.56%).

Jetix, in third place, was also a strong performer (0.94% v 0.56%), while Hallmarks share more than doubled (0.49% v 0.23%).


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