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Latest Satellite News Discussion, Info Price rises for Premiere/Sky at General Satellite News forum; Price rises for Premiere/Sky Chris Forrester 31-05-2009 German pay-TV operator Premiere is due to change its name to Sky on ...

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Info Price rises for Premiere/Sky - 31-May-2009, 22:50

Price rises for Premiere/Sky

Chris Forrester

31-05-2009

German pay-TV operator Premiere is due to change its name to Sky on July 4, and with the new name and look comes a new pricing structure. New subs will immediately be paying higher prices.

Existing subscribers are protected for the time being but price rises will also affect existing viewers. News Corp owns a 30.5% stake in Premiere/Sky.

CEO Mark Williams said the price rises will especially affect those viewers who, until now, have been paying just 19.99 to watch Bundesliga soccer games. New subs will have to subscribe to the Sky Welt bundle, which will cost 32.90 a month.

Premiere/Sky has some 2.37m subscribers on contracts that for some run until the end of 2010, so they are protected just for the moment.

But there will be benefits. We do everything to minimize the number of subscribers not prolonging their contracts and plan incentives to migrate our subscribers to the new price and package structure," Williams said in an interview for Dow Jones Newswires. The incentives could range from bonus offers [for] high definition, or HD receivers, although no final decision has been made yet, he said.


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