Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, Info Russias TV ad market booms at General Satellite News forum; Russias TV ad market booms Russias influence in the world seems to get more powerful by the day, and while ...

LinkBack Thread Tools Display Modes
Info Russias TV ad market booms
Bacteria's Avatar
Posts: 96,016

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 90604
Experience: 68%

Thanks: 1,107
Thanked 5,577 Times in 1,419 Posts
Join Date: Oct 2006
Age: 35
Info Russias TV ad market booms - 18-August-2008, 12:10

Russias TV ad market booms

Russias influence in the world seems to get more powerful by the day, and while current international events might not do much for the nations reputation, the fact remains that Russia is a good market for TV.
A report from investment bankers Morgan Stanley highlights the state of the ad market, and CTC Media in particular. CTC operates independent TV stations across Russia, CTC and Domashny, plus recent addition DTV which it acquired on April 16. The three networks give it a combined audience share of some 12.9% (2007).

CTC has recently issued fresh guidance which predicts $270m-$312m of EBITDA this year, fuelled by a Russian ad market thats now expected to grow 35% (was 32%) in 2008 and another 20% next year. However, the bank warns (of CTC): We expect momentum will slow markedly. After 40%pa growth 2001-08, we expect the TV ad mkt will mature to +12% pa 2008-12 and CTCs share of total advertising plateau at 55% (43% in 04). Facing greater competition from state and small channels, we expect CTCs share to stagnate at 11.5% of audience (ex DTV) limiting growth. We expect high programme cost and general opex inflation to lower group EBITDA margins from 47% to 41% by 2012, leaving EPS CAGR of 10% 2010-12.

There are other anxieties for CTC, which Morgan Stanley says are placing growing risks to their forecasts for CTC. First up is CTCs management, which has seen changes at the top tier. Anton Kudryashov was appointed CEO effective August 4, 2008. Alexander Rodnyansky, outgoing CEO and President, stated, "In the past six years, CTC Media has grown from a private company, operating a single free-to-air channel, to a diversified vertically integrated public media holding with five channels in three countries and in-house production capabilities. We are proud of these achievements, and we are even more proud that the growth of CTC Media has continued. In fact, in the second quarter, we grew faster than the overall Russian advertising market. These results speak to the ability of our management teams to outperform the market and deliver outstanding financial results."
Reply With Quote


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump

ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.