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Latest Satellite News Discussion, Info Sky Italia hikes subs fees 22% at General Satellite News forum; Sky Italia hikes subs fees 22% Chris Forrester Rupert Murdochs Sky Italia platform must be very relaxed that its subscriber ...

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Info Sky Italia hikes subs fees 22%
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Info Sky Italia hikes subs fees 22% - 01-July-2009, 10:50

Sky Italia hikes subs fees 22%

Chris Forrester



Rupert Murdochs Sky Italia platform must be very relaxed that its subscriber base is solid, and ultra-loyal. Sky Italia will test that loyalty to the limit once viewers realise that subs fees are rising a thumping 22%. The new fees kick in just days ahead of the start of the Italian soccer season, this August.

Customers have just been told that Sky Italias base package rises from 23 to 28 a month. The next mid-point tier rises 8.7% to 35 a month. Top tier all-inclusive subscribers, which includes the all-important sports channels, stay unchanged at a not inconsiderable 97 a month. Sky Italia says the steep rise in the lower-priced tiers reflects the higher cost of providing basic channels.

However, local analysts suggest that the rises reflect the falling net profits at Mr Murdochs Milan-based operation. Sky Italia posted a 35% drop in operating profit to $63m, according to numbers released on May 6.

This latest prise rise is the second of the year, although the earlier rise was due to arch-rival Silvio Berlusconis government hiking the VAT rates up on TV subscriptiions, which doubled to 20%. Sky Italia has some 4.8m subs.


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