Eurocardsharing

Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, Info Sony launches TV set scrappage scheme at General Satellite News forum; Sony launches TV set scrappage scheme By Andrew Laughlin , Technology Reporter Sony has launched a new scrappage-style scheme offering ...

Reply
 
LinkBack Thread Tools Display Modes
Info Sony launches TV set scrappage scheme
Old
  (#1)
Bacteria
Administrator
 
Bacteria's Avatar
 
Offline
Posts: 96,016

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 91636
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 35
Thumbs up Info Sony launches TV set scrappage scheme - 22-August-2009, 11:40

Sony launches TV set scrappage scheme

By Andrew Laughlin, Technology Reporter



Sony has launched a new scrappage-style scheme offering consumers up to 150 off the price of a new TV if they trade in their existing set, according to reports.

Under the scheme, consumers handing in old sets will get 50 off a small Bravia model, 100 off a 40 inch set and the full 150 discount on larger screens in Sony's range.

Sony UK general marketing manager Matt Coombe said: "The campaign itself offers customers the advantages of swapping old for new rather than simply throwing away - encouraging old televisions to be responsibly disposed of.

"Another important element of this campaign is the reassurance for our customers that Sony will help them through the digital switchover. We understand that peace of mind is currently high on priority lists at this difficult economic time."

The company will also launch an advertising campaign for the promotion featuring rock star Alice Cooper reminiscing about his wild days throwing TVs out of hotel windows.
Sony's campaign has drawn parallels with the government's existing scrappage scheme for old cars, in which consumers can receive a 2,000 discount on new models.

The British Retail Consortium recently called for a similar scheme to be introduced for the sale of white goods such as fridges and cookers to benefit the economy and the environment.

Back in May, European Recycling Platform general manager Scott Butler predicted that the ongoing digital switchover in the UK would result in an increase in TV sets being dumped.


Regards,

www.eurocardsharing.com
   
Reply With Quote
Reply

Bookmarks


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump



ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Dreambox