Eurocardsharing

Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, Info Two thirds object to ad targetting at General Satellite News forum; Two thirds object to ad targetting About two-thirds of Americans object to online tracking by advertisers and that number ...

Reply
 
LinkBack Thread Tools Display Modes
Info Two thirds object to ad targetting
Old
  (#1)
Bacteria
Administrator
 
Bacteria's Avatar
 
Offline
Posts: 96,015

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 105651
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 37
Thumbs up Info Two thirds object to ad targetting - 01-October-2009, 20:10

Two thirds object to ad targetting

About two-thirds of Americans object to online tracking by advertisers and that number rises once they learn the different ways marketers are following their online movements, according to a survey from the University of Pennsylvania and the University of California.

They believe the study is the first independent, representative telephone survey on behavioural advertising.

Marketers are arguing that advertising supports free online content. Major advertising trade groups proposed in July some measures that they hoped would fend off regulation, like a clear notice to consumers when they were being tracked.

The data in this area, however, has been largely limited to company-financed research or Internet-based research, which survey experts say they believe is not representative. So the study among the first independent surveys to examine this issue has attracted widespread interest.

"This research is going to ignite an intense debate on both sides of the Atlantic on what the appropriate policy should be," said Jeffrey Chester, executive director of the privacy group Center for Digital Democracy, which did not work on the study.

The studys authors hired a survey company to conduct interviews with 1,000 adult Internet users.


Regards,

www.eurocardsharing.com
   
Reply With Quote
Reply

Bookmarks


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump



ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Dreambox