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Interest in France Télévision Publicité confirmed -
Interest in France Télévision Publicité confirmed
Pascale Paoli Lebailly
Consortium Televista Publicité, which has been set up by independent media group and channel operator Télévista, has made an offer to acquire a majority stake in France Télévisions advertising division, FT Publicité.
The project aims at the creation of the first independent global media advertising agency while securing the development and growth of FTV advertising revenues. Televista is backed by investing fund A Plus Finance as well as businessman Charles Beigbeder, CEO of alternative electricity supplier Poweo.
Presided over by Philippe Gildas and managed by Gaspard de Chavagnac, Televista notably owns senior and lifestyle theme channel Vivolta and associated website vivolta.fr.