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ITV drops Nike ball - 25-May-2010, 23:40

ITV drops Nike ball

ITV has agreed to pay significant compensation to Nike after cutting short the premiere of its three-minute World Cup ad during the Champions League Cup Final on Saturday following a "transmission problem".
Viewers in large parts of the UK missed the final six seconds of the ad including the reveal on the advertiser. ITV has "apologised unreservedly" to Nike and blamed a technical problem.


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