Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, ITV Studios to launch iPhone apps at General Satellite News forum; ITV Studios to launch iPhone apps Thursday, November 12 2009, 10:42 GMT By Andrew Laughlin, ITV Studios has revealed plans ...

LinkBack Thread Tools Display Modes
ITV Studios to launch iPhone apps
Bacteria's Avatar
Posts: 96,015

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 104752
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 37
ITV Studios to launch iPhone apps - 12-November-2009, 13:00

ITV Studios to launch iPhone apps

Thursday, November 12 2009, 10:42 GMT

By Andrew Laughlin,

ITV Studios has revealed plans to turn its leading programme brands into iPhone applications as part of a major push on digital technologies.

According to Broadcast, Dancing On Ice will be the first app to launch on iPhone and iPod Touch in January next year to coincide with the show's new series.

Anyone downloading the free app will be able to browse contestant profiles and behind the scenes footage, as well as catch up on previous episodes of the show. There will also be a premium option available, giving access to exclusive material such as contestant interviews.

Patricia Wagstaff, ITV Studios director of digital productions, said that the new service will not only drive forward ITV's micropayment initiatives, but also increase the broadcaster's multi-platform credentials.

"The important part of the show for the fans is the journey the contestants go through," she said. "It's at early stages but we believe people would pay up to 2 to access that content."

Wagstaff accepted that revenues drawn from the application would initially be very modest, but the service would work to drive more people to watch shows on ITV1.

"Long term, the iPhone is changing the playing field for how people consume content, and with Orange and Vodafone joining the market, we expect the number of people who want to access our brands through their phone handsets to increase," she explained.

Also this week, Sky agreed a deal with Apple to make its Sky Mobile TV platform available on the iPhone, enabling users to watch live Premier League matches on the go.

Reply With Quote


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump

ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.