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Latest Satellite News Discussion, JML shops for German homes at General Satellite News forum; By Julian Clover August 4, 2009 10.00 UK Teleshopping channel JML has launched into the German market after securing Astra ...

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JML shops for German homes - 04-August-2009, 12:04

By Julian Clover
August 4, 2009 10.00 UK

Teleshopping channel JML has launched into the German market after securing Astra capacity previously occupied by Animal Planet.

The new German version launched on July 31 into an estimated five million homes in Germany. It is also hoped it will pick up audiences in the neighbouring countries served by Astras 19 degrees East neighbourhood including Austria, Belgium, France and the Netherlands. The service is being played out from Astras APS facility, remotely managed by JMLs Broadcast facilities in London.

Buying this slot means German customers can tune into the best JML has to offer. The satellites reach means well be able to extend the same format into much of Europe, said Martin Purcell, chief operating officer of JML GmbH.

German viewers will be able to purchase products such as the Halogen Oven, the Total Trimmer and Tru Colour Sunglasses, presented in 30-minute infomercials.
   
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