Lagardère Active selects Mediatvcom for Vod -
Pascale Paoli Lebailly
Lagardère Active has selected consultancy and systems integration firm, Mediatvcom, to industrialize and improve the development of the video-on-demand and catch-up TV offers linked to its 9 TV channels.
The new system will help Lagardère Active to control the way content from CANAL J, TiJi, Gulli, Virgin 17, June, MCM, MCM Pop, MCM Top and Mezzo are dispatched towards targeted web, IPTV or mobile platforms.
This agreement with Lagardère follows several key deals finalized this year by Mediatvcom and including the launch of anime channel Gong, the first fully tapeless IPTV network.