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Latest Satellite News Discussion, Lis Murdoch wants more expansion at General Satellite News forum; Written by Chris Forrester Thursday, 28 January 2010 10:05 Elisabeth Murdoch is seeking more expansion for her ‘Shine’ production house, ...

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Lis Murdoch wants more expansion - 28-January-2010, 20:24

Written by Chris Forrester
Thursday, 28 January 2010 10:05

Elisabeth Murdoch is seeking more expansion for her ‘Shine’ production house, and also favours new media, saying it is going to change the production paradigm.
Interviewed by Anna Carugati at NATPE in Las Vegas, Murdoch (chairman/CEO of the Shine Group) said that Shine has a strong base in the UK and the US (where it owns the Reveille production company) and the Nordic region, “and we have just started in Germany, France and Australia....[and] there will be more territories. It might be an acquisition, it might be a startup, but it is first and foremost about the people. We just won't move into a territory for the sake of scale. We're just not the kind of company which is only run by a business imperative to show that the cash flow is getting bigger. It's a much more purposeful, legacy-building company."
She was most enthusiastic about new media, saying: “Social networks are a tool with which we can tell our stories, and like moving pictures was to radio, you can decide not to embrace social media, but I predict that before the end of this decade, to do so would be akin to resisting Technicolor."
"I also believe that experiential media is a very potent vaccine against piracy. If our content is irreducible to a file format because it’s simply too multi-dimensional, the less chance you have of being ripped off."
“The consequences of this cultural change are profound,” she argued. “Audiences expect more, they want to be involved more, and, critically, if you engage them, I believe they will pay more. This is my call to action; not so much a manifesto but an attitude for the next ten years: If we embrace social mediums, we reinvent our companies, we rethink our attitudes, and we rethink our creativity, we are at the start of something exciting, a model that can lead to a new kind of commerce which avoids the free nonsense, and provides value to our creative industry. This is not even about saving television—it’s about enriching our industry."
   
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