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Latest Satellite News Discussion, London Olympic Games boost FTVs ratings at General Satellite News forum; London Olympic Games boost FTVs ratings Pascale Paoli-Lebailly | 21-08-2012 Hosting the Games for the French market, PSB Group France ...

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London Olympic Games boost FTVs ratings - 21-August-2012, 20:30

London Olympic Games boost FTVs ratings

Pascale Paoli-Lebailly | 21-08-2012

Hosting the Games for the French market, PSB Group France Tlvisions retransmissions were watched by 40 000 viewers for at least one hour over the two-week period.

Between 28 July and 11 August, France 2 was ahead of TF1 almost daily. The groups four channels, which also include France 3, France 4 and France , were set to broadcast 307 hours of programmes.

The swimming events had the highest audience figures during the first week, while athletics and handball drove the second. On 5 August, France 2s ratings peaked for Usain Bolts 100m final, with ten million viewers. France 3 broke its daytime audience record on 9 August, when it garnered 21.7% audience share, its best figure since 2006, according to Mdiamtrie.

On the web side, France Tlvisions portal attracted 20 million unique visitors over two weeks, and a daily average of one million.

France Tlvisions acquired the Olympics TV rights for 55 million and spent 10 million more for production.

However, the ad revenues - expected to reach 10 million, but estimated by Publicis Group to be 7 million - will certainly not cover all the costs.

According to Kantar Media, gross TV ad revenues from the Olympics reached 14.6 million invested on France 2, France 3 and TF1. The French private channel had acquired the rights to opening and closing ceremonies for 12 million. Sponsoring excluded, French sponsors such as Coca-Cola, EDF and Franaise des jeux, poured 12 million into France 2 and France 3s ad slots.


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