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Latest Satellite News Discussion, Médiamétrie takes 62 % of MarocMétrie at General Satellite News forum; Médiamétrie takes 62 % of MarocMétrie Pascale Paoli-Lebailly ©RapidTVNews | 26-06-2012 French media ratings and research institute Médiamétrie now owns ...

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Médiamétrie takes 62 % of MarocMétrie
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Médiamétrie takes 62 % of MarocMétrie - 26-June-2012, 23:40

Médiamétrie takes 62 % of MarocMétrie

Pascale Paoli-Lebailly ©RapidTVNews | 26-06-2012


French media ratings and research institute Médiamétrie now owns 62% of Morocco’s TV audience measurement company MarocMétrie.

Médiamétrie, which previously bought 34% of MarocMetrie, has now purchased the 28% of shares owned by CSA institute, a subsidiary of Bolloré Group. MarocMétrie posted a revenue of 25.4 million dirhams (€2.3 million) in 2011.


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