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Latest Satellite News Discussion, Mediaset Espaa balks at World Cup rights at General Satellite News forum; Mediaset Espaa balks at World Cup rights Iaki Ferreras | 24-07-2012 Following the ratings success of the recent European Football ...

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Mediaset Espaa balks at World Cup rights - 24-July-2012, 13:10

Mediaset Espaa balks at World Cup rights

Iaki Ferreras | 24-07-2012

Following the ratings success of the recent European Football Championship, Mediaset Espaa is now "obliged" to consider the purchase of rights for the World Cup in Brazil in 2014.
The conquest of Spain at Euro 2012 became the most watched game in Spain, with 18.481 million viewers for a 83.4% share.
However, the director of Mediaset has recognised that when it bought the rights to the Euro, "The market situation was different from the time of issue", and now the ad market "has been very low, as the situation country's economy (sic)."
Rights and broadcasting costs have amounted to just under 70 million and the company hopes that Villanueva hopes that the International Federation of Football Associations (FIFA) is aware "of the global economic situation" and "check prices" for World Cup bid rights.


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