Mediaset launches Premium Play ‘Everywhere’ -
Mediaset launches Premium Play ‘Everywhere’
From Branislav Pekic in Rome
After Premium OnDemand and Premium NetTV, Italian commercial broadcaster Mediaset on November 18 launched another flexible way of enjoying TV.
Premium Play is a service available on all Mediaset Premium packages from €19 per month. Italian TV viewers can now choose when, how and where to enjoy selected programmes. The offer includes 2,000 content among movies, TV series, cartoons, documentaries and football, in addition to the programs broadcast over the past seven days on the Mediaset terrestrial TV channels.
Besides movies on pay-TV, Premium Play also offers the possibility of renting PPV movies from Warner, Universal, Disney and Medusa, only a few months after their cinema run.
The new product from Mediaset can be enjoyed on TV sets with integrated DTT decoders, as well as on the Xbox 360 console and PC, with independent access to the service from a broadband connection.