Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, Middle East merger 'addressing fragmentation' at General Satellite News forum; Middle East merger 'addressing fragmentation' Rose Major 13-07-2009 The merger of two of the Middle Easts competing pay-TV platforms is ...

LinkBack Thread Tools Display Modes
Middle East merger 'addressing fragmentation'
Bacteria's Avatar
Posts: 96,016

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 90513
Experience: 68%

Thanks: 1,107
Thanked 5,577 Times in 1,419 Posts
Join Date: Oct 2006
Age: 35
Middle East merger 'addressing fragmentation' - 14-July-2009, 04:00

Middle East merger 'addressing fragmentation'
Rose Major

The merger of two of the Middle Easts competing pay-TV platforms is partly aimed at addressing the fragmentation of the regions pay-TV sector which has not helped the consumer to make his mind up, according to Samir Abdulhadi, president and CEO of Orbit Group. A by-product is that the platforms are also likely to see tens of millions of dollars in synergies.

Abdulhadi said that with so many platforms competing for the same content, the platforms had pushed up the price of content without being able to offer consumers a total package.

Marc-Antoine dHalluin, CEO of Showtime Arabia and of the new platform, said he is utterly convinced that the market for pay-TV in the Middle East is as potentially big as elsewhere, despite the region historically being slow to sign up, and despite the plethora of free-to-air channels available.

As in other markets where there are two or three competing platforms, there will be a sector that is unwilling to subscribe to platforms that dont offer all content, said dHalluin. But the rationale behind the merger is to create a pay-TV one-stop shop.

All Hollywood movies are on our platform. All without ads. All in wide screen. And we started in HD last week. All these things will unlock the potential of the pay-TV market in the region, dHalluin asserted.

Logistically, however, merging the two platforms will be a hard and perhaps lengthy task, as always with DTH mergers. If we have to migrate [one set of subscribers], which we will need to do, that takes time and a lot of logistics and know-how.It will take the time it needs.

Eventually we will come to the right technology, the right HD-compatible box, the right DVR.

While all that takes place, the platform is already starting to share channels and is not losing time, said dHalluin. There will be three promotional periods including one starting immediately. Orbit viewers will have immediate access to five premium Showtime channels including Showmovies 1, Showseries, Showcomedy, Showsports 3 and E! Entertainment, while Showtime viewers will be able to watch Super Movies, America Plus and Super Comedy from the Orbit bouquet.

One-stop shop or not, competition to the new platform in the region remains strong. There are some 500 free-to-air satellite channels in the region, with satellite operator Nilesat expecting over 1,000 by 2012. And the other existing pay-TV platform, ART, will also be joined by an HD-focused platform backed by Echostar.

But dHalluin insists the merged platform will have everything one can dream of. It is, he says, looking at a bright future. But dHalluin also does not discount potential conversations with ART. We will be focusing on integrating the two platforms. If there are potentials for other combinations, we will consider them, he said.

Reply With Quote


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump

ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.