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NAGRA bridges internet and TV at IBC 2012
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NAGRA bridges internet and TV at IBC 2012 - 06-September-2012, 22:00

NAGRA, the digital TV division of the Kudelski Group and the worlds leading independent provider of content protection and multiscreen television solutions, will show how service providers can quickly and efficiently embrace internet delivered television while leveraging their investment in traditional broadcast technologies with a secure, multiscreen viewing experience. An extensive showcase of integrated hybrid and cloud-based technologies will be on display at the IBC 2012 show on NAGRA stand C81 in Hall 1 of the RAI Exhibition and Conference Center, September 7-11, 2012, in Amsterdam. The cloud plays an increasingly important role as a vehicle for pay-TV service providers to differentiate their offerings in a world that has become multi-device and multi-network, said Ivan Verbesselt, SVP Group Marketing for NAGRA. This trend forms the basis for our end-to-end solutions that combine the best of Internet and TV worlds, allowing service providers worldwide to successfully compete in the multiscreen landscape.

Hybrid, integrated and hosted multiscreen solutions are at the center of NAGRAs Bridging to the Cloud showcase. Combined with robust content protection, they offer service providers new ways to deliver a seamless user experience across devices. The showcase includes:

NAGRA MediaLive, a comprehensive and field-proven solution that exhibits extremely flexible cross-device service management providing service providers with a solid foundation to continuously innovate their multiscreen offering.

OpenTV 5, NAGRAs newest and most open client device solution, makes its debut at IBC as a true media convergence platform. It features both the flexibility inherent to HTML5 application authoring along with the key ingredients for service robustness and device integrity.

NAGRAs Multiscreen Cloud hosting Service will illustrate the benefits of a hosted solution for pay-TV service providers and broadcasters enabling them to deploy flexible and secure multiscreen services with the economies of scale inherent to a cloud delivered solution.

NAGRAs HomeCruise microGateway, a ready-to-deploy Broadcast-to-IP gateway, that allows service providers to quickly and efficiently extend premium TV services to native IP devices in the consumers home without the complexities associated with deploying a high-end home media gateway or burdening a network infrastructure with OTT streams.

NAGRAs advanced advertising technologies will complete the IBC showcase with addressable advertising and second-screen interactive advertising with Automatic Content Recognition (ACR). By extending the brand experience to a companion application, service providers and broadcasters can fully capture the value of interactive advertising.

Verbesselt concludes: The solutions were presenting at IBC offer a unique combination of flexibility, openness and security to enrich any TV service with multi-network and multiscreen capabilities. Were looking forward to sharing our vision at this years IBC.

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