Eurocardsharing

Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, Netflix usage on the rise, but TV Everywhere threatens subscriber loyalty at General Satellite News forum; Netflix usage on the rise, but TV Everywhere threatens subscriber loyalty Michelle Clancy | 11-09-2012 Netflix usage is on the ...

Reply
 
LinkBack Thread Tools Display Modes
Netflix usage on the rise, but TV Everywhere threatens subscriber loyalty
Old
  (#1)
Bacteria
Administrator
 
Bacteria's Avatar
 
Offline
Posts: 96,015

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 100959
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 36
Netflix usage on the rise, but TV Everywhere threatens subscriber loyalty - 11-September-2012, 08:10

Netflix usage on the rise, but TV Everywhere threatens subscriber loyalty

Michelle Clancy | 11-09-2012

Netflix usage is on the rise, both in time spent and number of monthly users. However, TV Everywhere gambits from pay-TV operators are encroaching on subscriber loyalty.


A new report from GfK Media shows that the average Netflix user (ages 13 to 54) watches 5.1 TV shows and 3.4 movies per week via the service.
Using conservative length estimates for TV shows and movies, (30 minutes and 1.5 hours, respectively), this means that an average Netflix subscriber spends about 8 hours a week watching the service. To put that in perspective, that's double the time that an average person in the same age group spends playing video games. That figure comes in at about 3.5 hours per week, according to MultiMedia Mentor.
Overall, the study found that 47% of 13- to 54-year-olds have used Netflix, and a full 39% are monthly users up from 35% in 2011.
That's not to say that Netflix doesn't face problems, however. Almost four in 10 (37%) Netflix subscribers said that they still have a negative view of the brand in the aftermath of 2011's pricing missteps; and 51% would be willing to switch to a similar service if it was offered by their pay TV service (worryingly for over-the-top (OTT) streaming, that's actually up from 45% in 2011).
"In a short time, Netflix has carved out a powerful role in U.S. media, providing the kind of content control and user-friendly interfaces that consumers demand now," said David Tice, senior vice president of GfK Media and director of the Home Technology Monitor. "Netflix clearly has built a model worth emulating but it will have to fight harder to sustain brand loyalty and its position as market leader."


Regards,
   
Reply With Quote
Reply

Bookmarks


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump



ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Dreambox