Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, New ADAG & Bharti gearing for massive on air war at General Satellite News forum; MUMBAI: ADAG and Bharti are gearing up for a massive on-air war that is expected to hit the tube in ...

LinkBack Thread Tools Display Modes
New ADAG & Bharti gearing for massive on air war
Bacteria's Avatar
Posts: 96,016

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 90646
Experience: 68%

Thanks: 1,107
Thanked 5,577 Times in 1,419 Posts
Join Date: Oct 2006
Age: 35
New ADAG & Bharti gearing for massive on air war - 19-July-2008, 15:10

MUMBAI: ADAG and Bharti are gearing up for a massive on-air war that is expected to hit the tube in less than a months time for their respective DTH services. While ADAGs BIG DTH has roped in the Bachchan family as its brand ambassadors, Bharti has signed Bollywood couple Saif and Kareena along with Vidya Balan and Madhavan, as well as Indian cricketer Gautam Gambhir to woo consumers.

According to company sources, Bhartis DTH foray has been named Airtel Digital TV. The company has already begun a soft launch by offering the services to its employees with a one-time activation fee of Rs 2,000.

Anil Ambani-owned Reliance Big Entertainment (RBE) recently inked a joint venture with the first family of entertainmentthe Bachchansto focus on creating IP across all entertainment platforms, including movies, television content, live shows, mobile and online content.

The Bachchans endorsing Reliances DTH service is an extension of their partnership. When contacted by ET, Reliance Communication spokesperson neither denied nor confirmed the development. Meanwhile, Bhartis DTH foray will be driven by Bollywood as well as cricket, as the company looks to launch its services soon. "TVCs will be aired in the next couple of weeks," company sources said.

With Aamir Khan endorsing Tata Sky and Shah Rukh Khan being the ambassador for Dishtv, the on-air war is set to be the clash of the Bollywood titans. With two new entrants and the current three existing players all set to go all out to attract cable viewers, DTH service providers are expected to cross the Rs 1,000-crore mark in terms of ad spends and marketing campaigns.

The category will now be in the same league as FMCG, automobiles and telcos. "Celebrity endorsements helps break the clutter, where spends can be optimised to reach a wide audience," said Dishtv COO Salil Kapoor. The high stakes game comes as the DTH market is a nascent market, with about 6-million households across the country. Compare that to the universe of 80 million cable & satellite households and one realises the potential waiting to be tapped, said Mr Kapoor.
Reply With Quote


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump

ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.