Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, New ASEAN broadcasters get SMART at General Satellite News forum; ASEAN broadcasters get SMART Rose Major A group of broadcasters from the Association of South East Asian Nations (ASEAN) region ...

LinkBack Thread Tools Display Modes
New ASEAN broadcasters get SMART
Bacteria's Avatar
Posts: 96,015

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 102492
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 37
New ASEAN broadcasters get SMART - 26-March-2009, 14:20

ASEAN broadcasters get SMART

Rose Major

A group of broadcasters from the Association of South East Asian Nations (ASEAN) region has formed an alliance to work together on three specific areas: content, sales and marketing and technology.

The SMART Alliance initially brings together Singapores MediaCorp, Malaysias Media Prima, ABS-CBN of the Philippines, Thailands BBTV, Indonesias Media Nusantara Citra and International Media Corp of Vietnam. The six founding members met at an inaugural meeting on March 24 in Singapore and signed an MOU on the plans.

Co-operation should enable the broadcasters to deliver some economies of scale both as a supplier of content as well as a buyer of technology and equipment. Advertisers and clients will also be delivered marketing and promotional solutions on a regional platform.

ASEAN nations already co-operate on some broadcasting issues, including targeting 2015 as a region-wide date for analogue switch-off. But the new alliance goes further, bringing the co-operation down to broadcaster level.

In a statement, the alliance said that the region presented a combined market size of more than half a billion eyeballs with a growing middle class.

Lucas Chow, MediaCorp CEO and chairman of the SMART Alliance Steering Committee said: As a community of regional media companies, we believe there is scope for an alliance that is established and driven purely by commercial considerations and goals. Our hope is that we will be the Alliance of Choice of all media companies in the Asia Pacific within the next 3 years or so.
Reply With Quote


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump

ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.