Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, New Census Has Ad Money, But Not For 'Controversial Talk' at General Satellite News forum; Census Has Ad Money, But Not For 'Controversial Talk' Bureau LIsts Restricted Environments For Ad Placements John Eggerton 10/10/2009 1:57:00 ...

LinkBack Thread Tools Display Modes
New Census Has Ad Money, But Not For 'Controversial Talk'
Bacteria's Avatar
Posts: 96,016

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 90628
Experience: 68%

Thanks: 1,107
Thanked 5,577 Times in 1,419 Posts
Join Date: Oct 2006
Age: 35
Thumbs up New Census Has Ad Money, But Not For 'Controversial Talk' - 11-October-2009, 03:40

Census Has Ad Money, But Not For 'Controversial Talk'
Bureau LIsts Restricted Environments For Ad Placements
John Eggerton 10/10/2009 1:57:00 AM

Attention broadcasters (and others) -- anyone wanting the chance to get in on a Census Bureau media buy needs to contact the bureau ASAP. But you can't have too much sex, or violence, be a reality show (unless it can be prescreened) or be a "controversial talk format," according to a questionnaire on the 2010 Census Web site.

The Federal Communications Commission's Office of Communications Business Opportunities put out an e-mail Friday saying that the Census Bureau is compiling a database of media outlets to publicize the census, including via paid media buys. (Anybody interested should e-mail Louise Harley, a program analyst in the census publicity office at [email protected]****

The census began buying time in the upfronts last May, but won't complete its national and local TV and radio scatter buys until Next month, according to its Web site.

The Census 2010 site outlines the program and includes a questionnaire for prospective applicants with some restrictions on the buys. They include what appear to be restrictions on placing the ads in environments with "excessive sex or violence" or ones that denigrate imams, ministers, nuns or rabbis.

It also identifies as a restricted environment "controversial talk formats." It does not go into further details, but it does say that among the requirements each vendor must meet in order "to be considered to receive business," is whether or not the programming meets the "content appropriateness guidelines."

The following, it says, are "restricted environments for all Census paid media and value-added opportunities":

--Excessive sex or violence

--Anti-U.S. government sentiments or supporting any violent acts toward the government or the American people, including but not limited to terrorism

--Questionable moral or ethical values, particularly dealing with bigotry or prejudice

--Denigration of any cultural group or faith-based communities (imams, ministers, nuns, priests, rabbis, etc.)

--Anticipated controversial programming that cannot be pre-screened (i.e. reality programming)

--Controversial talk formats

Calls to Harley for comment about the restrictions had not been returned at press time.

The paid media campaign will be in three phases: a January-February awareness/education phase, a March/April motivation phase and a May-June clean-up phase (follow-ups with nonresponders).

Reply With Quote


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump

ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.