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Latest Satellite News Discussion, New Clearing house to manage VOD micropayments at General Satellite News forum; Clearing house to manage VOD micropayments By Julian Clover DIGITAL BRITAIN: THE REPORT. The government has set aside 30 million ...

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Thumbs up New Clearing house to manage VOD micropayments - 17-June-2009, 15:20

Clearing house to manage VOD micropayments

By Julian Clover



DIGITAL BRITAIN: THE REPORT.
The government has set aside 30 million (35.5 million) to be spent on collaborative and pre-competitive research and innovation as part of the Digital Britain report published today.

One of the first projects for the Technology Strategy Board will be the trial of a new micropayment system for on demand content. Todays report says that Virgin Media has demonstrated that there is a clear demand for on demand content with 52% of the cablenets households using the service.

However, the report points to Channel 4s video-on-demand service 4oD that has found it difficult to establish a pay-per-view model for on demand content. It reveals that at launch in 2006, 4oD charged customers 99p per show, achieving less than 1,000 views a day.

Digital Britain says it is unlikely for viewers to want to establish billing relationships with multiple suppliers and a single clearing house should be established to produce a low cost billing relationship for the consumer seeking on demand content.


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