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Latest Satellite News Discussion, New Commercial ups and downs for Polsat at General Satellite News forum; Commercial ups and downs for Polsat The Polish national commercial channel Polsat secured ad revenues PLN135,958,693 (40,502,832) in August, according ...

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New Commercial ups and downs for Polsat - 04-September-2008, 11:20

Commercial ups and downs for Polsat

The Polish national commercial channel Polsat secured ad revenues PLN135,958,693 (40,502,832) in August, according to data produced by TNS OBOP.

The figure was an impressive 38.5% higher than in the corresponding month last year, and contrasted sharply with falls of 26.9% and 26.7% year-on-year at the public broadcasters first and second channels TVP1 and TVP2 respectively.

The national commercial station TVN, in second place behind Polsat, saw its earnings grow by 8.1% year-on-year to PLN115,763,853.

However, it was not all good news for Polsat, with Polsat Sport, one of its leading thematic channels, experiencing a 69.2% year-on-year fall in ad revenues in August.

Significantly, Viva Polska and MTV Polska attracted the fifth and sixth highest ad revenues of all channels in Poland last month.
   
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