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Latest Satellite News Discussion, New Dave+1 to rebrand as Dave ja vu at General Satellite News forum; Dave+1 to rebrand as Dave ja vu Tuesday, February 24 2009, Dave's timeshift service has received its own distinct name ...

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New Dave+1 to rebrand as Dave ja vu - 24-February-2009, 22:20

Dave+1 to rebrand as Dave ja vu


Tuesday, February 24 2009,

Dave's timeshift service has received its own distinct name and brand today.

Dave+1, which gives viewers the opportunity to view Dave programmes one hour later, has been renamed Dave ja vu. The channel is available on Freeview, Sky and Virgin.

Steve North, head of Dave, explained: "Renaming our +1 service Dave ja vu will help bolster the already successful Dave brand further while appealing to our target audience of 16-34 year old male viewers, who are sure to get the joke."
   
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