Eurocardsharing

Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, New France: TV ad spend down 2% in Q1 at General Satellite News forum; France: TV ad spend down 2% in Q1 Pascale Paoli Lebailly TV ad spend in France over the first three ...

Reply
 
LinkBack Thread Tools Display Modes
New France: TV ad spend down 2% in Q1
Old
  (#1)
Bacteria
Administrator
 
Bacteria's Avatar
 
Offline
Posts: 96,015

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 101857
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 37
New France: TV ad spend down 2% in Q1 - 07-April-2009, 11:10

France: TV ad spend down 2% in Q1

Pascale Paoli Lebailly

TV ad spend in France over the first three months of 2009 has registered a 2% decrease compared to the same period of 2008 according to research institute Yacast. Historical networks ad revenues thus fell 12% over one year to 1.047bn while DTT channels revenues went up 71%.

TF1s revenue dropped 17% over one year (609m), M6 5% (300m) but Canal+, whose ratings are excellent among the higher social classes, gained 26% (42m). DTT channel winners included TMC with 81% growth, 104% for NRJ 12 and 53% for W9.

Free DTT channels now account for 18.2% of the total TV ad spend revenues compared to 10.5% for cabsat channels and 74% for the historical networks.

Besides the fact, that the public service broadcasting ad ban after 8pm has not benefited the historical networks but instead Canal+ and DTT channels, the number of active advertisers has decreased by 8.5% while active brands are down 11.6%.
   
Reply With Quote
Reply

Bookmarks


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump



ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Dreambox