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Latest Satellite News Discussion, New Freeview Oz plans new push, TiVo presence at General Satellite News forum; Freeview Oz plans new push, TiVo presence 27-10-2009 Freeview Australia has welcomed Seven Networks plans for its digital channel 7Two, ...

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Thumbs up New Freeview Oz plans new push, TiVo presence - 27-October-2009, 13:40

Freeview Oz plans new push, TiVo presence


27-10-2009


Freeview Australia has welcomed Seven Networks plans for its digital channel 7Two, unveiled last week, and has promised a new marketing campaign for next month, to coincide with the platforms first birthday. The platforms logo is also set to be included on the home page of the Australian version of PVR service TiVo.

In less than 12 months, all the free-to-air networks have launched digital channels as part of the Freeview initiative, with public broadcaster the ABC due to launch its third channel, ABC3, shortly.


Freeview CEO Robin Parkes said: The launch of 7Two signals an important milestone for Freeview. We have delivered on our objective to have all the free-to-air networks launch their digital channels in a year and we are very pleased to say that we have achieved that goal and theres more to come.


Freeview will premiere its new marketing campaign at our first birthday event later next month, which will showcase all the great content consumers can receive for free with digital TV and will include 7Two and the soon to launch ABC kids channel, ABC3.


The announcement of 7Two follows the recent launches of Nine Networks Go!, Ten Networks One and SBS Two.


Freeview will also get a boost from the introduction of its logo to the TiVo Central Screen home page, with users directed to Watch Freeview rather than the existing direction to Watch Live TV. Seven Media Group, which owns a stake in Seven Network, is also part-owner of TiVos Australian licensee, Hybrid TV Services. But the change required the go-ahead from TiVo in the USA.


Hybrid TV CEO Robbee Minicola said: We are proud to display the Freeview name on our TiVo 'home page' within the TiVo Central menu as the Freeview brand represents more than digital TVThe benefits of switching from analogue to digital TV with a TiVo media device are no longer about picture and sound quality or viewing. The benefits are now about a content portfolio that rivals pay television without any impact on the viewer's wallet.



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