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New HDTV on brink of mass market - 01-April-2009, 13:30

HDTV on brink of mass market

Chris Forrester

"Only 4% of global TV homes actively watched HD programming by end-2008, though the proportion is expected to increase to 5.5% by end-2009. However, this represents nearly 65m households at end-2009, up 24m from the end of 2008. By 2013, we forecast that will rise to 214m HD active homes, representing 17% of TV households, predicts Informas Simon Murray.

Informa Telecoms latest study* says HDTV is finally on the brink of mass market acceptance. TV set and set-top box prices have fallen substantially in the last few years. National free-to-air broadcasters are launching HD services, which will further stimulate take-up, says the report.

However, theres also a word of caution. Major sports events such as the Olympics spur FTA broadcasters to provide HD channels. These sporting events increase consumer awareness of HD. High-definition TV wont take off in a territory until the main free-to-air broadcasters are involved, says the study.
   
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