Eurocardsharing

Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, New Hindi TV channel from RBNL at General Satellite News forum; New Hindi TV channel from RBNL Rebecca Hawkes | 28-03-2011 A new general entertainment channel aimed at the Hindi heartland ...

Reply
 
LinkBack Thread Tools Display Modes
New Hindi TV channel from RBNL
Old
  (#1)
Bacteria
Administrator
 
Bacteria's Avatar
 
Offline
Posts: 96,016

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 91606
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 35
New Hindi TV channel from RBNL - 29-March-2011, 02:10

New Hindi TV channel from RBNL

Rebecca Hawkes | 28-03-2011

A new general entertainment channel aimed at the Hindi heartland of India is being launched) by Reliance Broadcast Network Limited (RBNL) on 4 April.

The new channel, BIG Magic, will feature comedy, music and Bollywood content, all provided for a local audience, unlike the two recently launched BIG CBS English language channels, Prime and Love, which carry predominantly US programming.



The Hindi heartland represents 30% of Indias population, and by far the most attractive and lucrative market for advertisers, said Tarun Katial, chief executive officer, RBNL. This underserviced market offers an excellent opportunity to offer audiences entertainment that is tailored to meet their preferences.

BIG Magic will quickly build a strong platform on the back of an excellent programming mix and leveraging our BIG FMs brand lineage to help fortify its position rapidly, he added.

Big Magic will be distributed across multiple cable TV networks including DEN, Digicable, WWIL and Hathway in the states of Uttar Pradesh, Madhya Pradesh and Bihar. The broadcaster expects it to be reached by about 10 million households in the region, who will be made aware of the new channels arrival by a widespread marketing campaign.

The television spend in the combined area of Uttar Pradesh, Madhya Pradesh and Bihar is reported to be approximately Rs1,200 crore. National TV channels account for about Rs 1,050 crore of this total.



Regards,

www.eurocardsharing.com
   
Reply With Quote
Reply

Bookmarks


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump



ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Dreambox