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Latest Satellite News Discussion, New Hungarian TV ad market stalls at General Satellite News forum; Hungarian TV ad market stalls By Chris Dziadul | April 20, 2009 TV ad spend in Hungary amounted to HUF71.5 ...

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New Hungarian TV ad market stalls - 20-April-2009, 11:50

Hungarian TV ad market stalls

By Chris Dziadul | April 20, 2009

TV ad spend in Hungary amounted to HUF71.5 billion (243 million) in 2008, according to data produced by the Hungarian Electronic Broadcasting Association (MEME).

The figure represented an increase of only around 2% on the previous years total, as the effects of the global economic crisis began to bite, especially in the last quarter.

Radio ad revenues in Hungary meanwhile fell by 7% in 2008.
   
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