New Investigation Discovery for Russia -
Investigation Discovery for Russia
Discovery is rolling out a new channel for its viewers in Russia. ‘Investigation Discovery’ (ID), its 24-hour crime and investigation channel is slated to launch in April.
The channel made its debut in the US in January 2008, followed by a UK launch in January 2009. The expansion into Russia is its first foray outside the US and UK.
"The European rollout of ID demonstrates Discovery's commitment to delivering a broad range of programming and services that satisfy the curiosity of diverse audiences and strengthen the pay TV landscape across EMEA," said Arthur Bastings, EVP/MD, Discovery Networks EMEA.
ID will be the seventh Discovery brand to launch in Russia. Discovery currently offers six channels in the market including flagship brand Discovery Channel, Animal Planet, Discovery Science, Discovery HD, Discovery World and Discovery Travel & Living