Eurocardsharing

Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, New Lessons Learned From Tech Adoption Curves Leichtman Draws Conclusions From DVR, H at General Satellite News forum; Lessons Learned From Tech Adoption Curves Leichtman Draws Conclusions From DVR, HDTV and Broadband Growth This Decade by MCN Staff ...

Reply
 
LinkBack Thread Tools Display Modes
New Lessons Learned From Tech Adoption Curves Leichtman Draws Conclusions From DVR, H
Old
  (#1)
Bacteria
Administrator
 
Bacteria's Avatar
 
Offline
Posts: 96,015

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 100812
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 36
Thumbs up New Lessons Learned From Tech Adoption Curves Leichtman Draws Conclusions From DVR, H - 23-December-2009, 09:20

Lessons Learned From Tech Adoption Curves
Leichtman Draws Conclusions From DVR, HDTV and Broadband Growth This Decade
by MCN Staff -- Multichannel News, 12/22/2009 2:03:31 PM

Since 2000, DVR adoption has grown from sub 1% to nearly 40%, HDTV sets are in about half of U.S. households from less than 1% and broadband has risen from 1% of homes to about 68% of them, researcher Bruce Leichtman noted, drawing lessons from the growth curves.

Lessons about these adoptions drawn by Durham, N.H.-based Leichtman Research Group's principal analyst include:

-- Adoption and ongoing growth are frequently led by those with higher incomes. For example: about 37% of households with annual income of less than $30,000 have broadband subscriptions. In households with north of $75,000 in annual income, the broadband penetration is 89%. For DVRs, the numbers are 16% and 54%. For HDTVs, the penetration levels are 29% and 61%. The numbers come in between those poles in homes with household income levels between $30,000 and $75,000.

-- Product appeal is not enough: changes in the marketplace, bundling and product delivery are often key. HDTV sets took off in the second half of the decade driven by set price reductions and the digital broadcast transition. DVR adoption took off after the technology was bundled into satellite and cable set-tops.

-- New products and services take time to grow, and growth is rarely linear. Early growth can be slow, but can ramp up steeply once "an ideal confluence of availability, marketing and marketplace conditions is achieved," according to Leichtman.

LRG's new research (from a survey of 1,300 U.S. households) indicates 46% of U.S. households have at least one HDTV set, double the percentage that had an HDTV set two years ago.



Regards,

www.eurocardsharing.com
   
Reply With Quote
Reply

Bookmarks


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump



ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Dreambox