Mediaset Premium continues to perform
By Julian Clover
Mediaset’s pre-pay operation has passed three million active cards. The Italian DTT operation added an additional 400,000 active cards on the quarter to reach 3.3 million as of March 31, 2009.
Revenues from card sales, top-up (so-called re-charges) and Easy Pay) reached EUR72.2 million, an increase of 63.7% on the €44.1 million of the first three months of 2008.