Eurocardsharing

Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, New Mediaset targets Mediterranean region at General Satellite News forum; Mediaset targets Mediterranean region By Branislav Pekic July 27, 2009 The Italian commercial broadcaster Mediaset has ambitious targets for the ...

Reply
 
LinkBack Thread Tools Display Modes
New Mediaset targets Mediterranean region
Old
  (#1)
Bacteria
Administrator
 
Bacteria's Avatar
 
Offline
Posts: 96,015

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 100919
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 36
Thumbs up New Mediaset targets Mediterranean region - 27-July-2009, 13:30

Mediaset targets Mediterranean region

By Branislav Pekic

July 27, 2009



The Italian commercial broadcaster Mediaset has ambitious targets for the Nessma satellite TV channel, launched this March and targeting North African countries.

Speaking during the Economic and Financial Forum for the Mediterranean, Mediaset president Fedele Confalonieri said that the first commercial TV channel in North Africa has great growth possibilities and has advertising revenues which are higher than its budget.

Confalonieri pointed out that the channels target area is a market of 90 million people, of which 65% have an average age of 25 years.
The advertising market is worth 150 million (100 million Morocco, 30 million Algeria and 20 million Tunisia) and has an average annual growth of 15-20%.

The channel currently has an audience share of 12% and, according to Confalonieri, is aiming for 20%. Nessma TV is also received in Italy and France, which have large immigrant populations from Morocco.
Mediaset has a 25% share in the venture.


Regards,

www.eurocardsharing.com
   
Reply With Quote
Reply

Bookmarks


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump



ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Dreambox