Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, New Microsoft combines ad solutions at General Satellite News forum; Microsoft combines ad solutions Microsoft is launching a new advertising platform for operators running its Mediaroom middleware. It combines the ...

LinkBack Thread Tools Display Modes
New Microsoft combines ad solutions
Bacteria's Avatar
Posts: 96,016

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 90591
Experience: 68%

Thanks: 1,107
Thanked 5,577 Times in 1,419 Posts
Join Date: Oct 2006
Age: 35
New Microsoft combines ad solutions - 13-September-2008, 10:40

Microsoft combines ad solutions

Microsoft is launching a new advertising platform for operators running its Mediaroom middleware. It combines the ability to monetise traditional and advanced advertising with campaign and decision management.

Were bringing the benefits of the online world, that is targeted, measurable and interactive ads, and combining that with the rich emotive power of TV, Terri Richardson, Group Marketing Manager, Advanced Advertising Initiatives, Microsoft TV, told Broadband TV News. Unlike some of the legacy systems today that are fairly siloed in terms of having one platform for interactivity and another one for linear, another for local, and another for on demand weve tried to architect a solution that covers both traditional and advertising units.

Online publishers are familiar with Microsoft ad management bringing opportunities for platforms that have both an online and television delivered platform.

In the United States, cablenets are familiar with being granted two to three minutes of advertising time to sell directly to their customers. More recently Project Canoe has highlighted the importance of targeted advertising to the six majors.

Subsequent to last years $6 million acquisition of digital marketing company aQuantive, Microsoft Advertising purchased advertising solutions provider Navic Networks, giving it an instant insight into the demands of cable and satellite operators across 35 million receivers. The two components are the applications layer as well as aggregating information from the networks and well be using their technology as part of our platform, explained Richardson. Because Mediaroom collects service information from subscribers the two systems could be integrated to deliver personalised advertising.

It is anticipated that the system will be available for deployment from mid-2009.
Reply With Quote


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump

ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.