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Latest Satellite News Discussion, New milestone for Tricolor at General Satellite News forum; New milestone for Tricolor 08.13 Europe/London, November 2, 2011 By Chris Dziadul The leading Russian DTH platform Tricolor TV has ...

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New milestone for Tricolor - 03-November-2011, 05:10

New milestone for Tricolor

08.13 Europe/London, November 2, 2011 By Chris Dziadul


The leading Russian DTH platform Tricolor TV has connected its nine millionth subscriber.

Furthermore, 30 million people, or almost a fifth of the countrys population, now watch its services.
Tricolor TVs subscriber base is 30% larger than a year ago and its operator National Satellite Company (NSC) puts its success down to a number of factors including national (federal) advertising, a reduction in connection fees and introduction of additional services.
NSCs general director Pavel Basov said the company is seeking further subscriber and ARPU growth through what is described as a 5D (five directions) strategy of content, technology, internal company resources and maintaining the information and user community.
Tricolor TV was launched in 2005 and its services are broadcast to a potential audience of 125 million people in Russia.


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