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New Pace wins Brazilian HDTV order
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Thumbs up New Pace wins Brazilian HDTV order - 21-July-2009, 13:50

Pace wins Brazilian HDTV order

Chris Forrester

Brazilian cable operator NET Servios de Comunicao, claimed to be Latin Americas largest multi-service cable player, is buying its next set-top box with HDTV functionality - from the UKs Pace.

The box order covers a new high definition (HD) capable set-top unit as part of NETs ongoing push towards a fully HD, digitised customer base. The low environmental impact (LEI) box uses Nagra and Open TV middleware to deliver content securely over the cable network and has been designed within the framework of Paces own Design for Environment standard. It will comply with the EU Code of Conduct, EnergyStar and MEPS guidelines for environmental production and operational energy consumption in the home.

Mrcio Carvalho, products and services director at NET said: The Brazilian pay-TV market is rapidly developing and the provision of high-definition content is increasingly becoming a service expectation in this part of the world as the market matures. This new deployment will dramatically increase our HD content reach and provides us with a platform to introduce additional entertainment services for subscribers. This means we can deliver an enhanced service to drive subscriber adoption and value for NET and our customers.

NET Servios integrated services include Pay TV (NET), Digital Video (NET Digital), High Definition Digital Video (NET Digital HD), high definition DVR (NET Digital HD Max), bi-directional broadband internet access (NET Vrtua) and voice (NET Fone). Pace has previously worked with NET, providing an SD capable box to millions of consumers across Brazil. This latest deployment will be NETs next significant box rollout as the company moves towards a premium offer for its subscribers.

Herv Matthieu, VP/sales at Pace said, NET has the greatest reach of any cable operator in this market and the deployment of our HD-capable set-top box is a landmark step forward in driving HD penetration in the region. This new STB will improve NETs ability to deliver new and innovative services to its subscribers, allowing them to take full advantage of the best that TV can offer today. Were delighted to have been selected ahead of our competitors and we look forward to our continued partnership with NET in the future.

Volumes, and the deals value, were not revealed.

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