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New Poland faces 2009 slowdown - 13-November-2008, 11:40

Poland faces 2009 slowdown

TV remains by far the most lucrative medium in Poland, accounting for around half of the countrys PLN1.5 billion (398.2 million) ad spend in Q3.

According to CR Media Consulting, which supplied the figure in a new report entitled Ad.media Raport, the total ad spend in the quarter was 9.4% up year-on-year, and analysts now expect the 2008 total to be 10.5% higher than last year.

However, CR Media Consulting also predicts that growth will slow to only 1.7% in 2009, when total ad spend in Poland should reach PLN7.594 billion.
   
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