Eurocardsharing

Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, New Sky Deutschlands subscription figures slide at General Satellite News forum; Sky Deutschlands subscription figures slide Jrn Krieger German pay-TV operator Sky was unable to stop its subscription figures from sliding ...

Reply
 
LinkBack Thread Tools Display Modes
New Sky Deutschlands subscription figures slide
Old
  (#1)
Bacteria
Administrator
 
Bacteria's Avatar
 
Offline
Posts: 96,015

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 100941
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 36
New Sky Deutschlands subscription figures slide - 14-August-2009, 14:10

Sky Deutschlands subscription figures slide

Jrn Krieger

German pay-TV operator Sky was unable to stop its subscription figures from sliding further back in the second quarter of 2009. At June 30 the company had 2.364 million customers 7,000 less than at the end of the first quarter (2.371 million).

With the costly closing of security gaps in the encryption system last year, Sky had hoped to stop the backwards trend. The economic development of the second quarter was also disappointing with revenues sinking from 252.1 million on 30 June 2008 to 230.6 million.

The net loss rose from 37.8 million to 365.8 million, the main reason being the writing off of the brand Premiere which had a negative effect of 253.9 million on the financial results. Additionally, increased costs for sports rights, mostly the soccer Bundesliga and the DFB Cup which Sky screened for the first time in August, played a role in the disappointing figures.

With the relaunch as Sky on July 4 comprising a new package and price structure the broadcaster hopes to see its subscription figures rise again with a net profit expected from 2011.

We are very pleased with progress since the successful launch of Sky on July 4, with awareness of the Sky brand very quickly exceeding 50%, said CEO Mark Williams in Munich. In these first few weeks, we have seen a very positive reaction from both our existing customers upgrading to the new expanded range of Sky services, including our new comprehensive HD offer, as well as a strong increase in the rate of subscriber additions.


Regards,

www.eurocardsharing.com
   
Reply With Quote
Reply

Bookmarks


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump



ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Dreambox