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Latest Satellite News Discussion, New Sky, IAB online ad research at General Satellite News forum; Sky, IAB online ad research Sky and the Internet Advertising Bureau (IAB) have launched a major research study into the ...

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New Sky, IAB online ad research - 23-September-2009, 21:00

Sky, IAB online ad research



Sky and the Internet Advertising Bureau (IAB) have launched a major research study into the effectiveness of online video advertising. The study will test a range of advertising formats, including pre- and post-roll, companion ads, in-stream overlays and branded video player skins and may also extend to include interactivity.

The research aims to identify the effectiveness of the different formats, when used separately and in combination with others and gauge users opinions of video ads. The research kicks off this week across all Skys online properties.

Sky hopes to test 10 campaigns in total and has already signed up six unnamed brands to take part in the study.


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