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New Technicolor teams with Intel for next-gen STBs -
Technicolor teams with Intel for next-gen STBs
Editor ©RapidTVNews | 16-09-2010
Technicolor has reached out to Intel to provide processors that will be at the heart of the entertainment technology giant’s plan to introduce a new generation of integrated broadcast and IP set-top boxes.
Intel will be providing its latest system on a chip, the Atom CE4200, which will be deployed in the STBs that, Technicolor believes, will allow service providers to create exciting new multi-screen, 3D, games and online video user experiences in the home. The first devices from Technicolor are expected to be in production early in 2011.
Under the terms of the new arrangement, Technicolor has been able to test early prototype silicon, provide technical recommendations to Intel, and prove new STB designs. Technicolor says that it has already developed an early 3D Multiview Coding (MVC) and video transcoding demonstration of the chipset capabilities.
Such moves, the company suggests, illustrate its potential in delivering the next generation TV experience. Commented Vince Pizzica, Head of Digital Delivery at Technicolor: “Through this deep collaboration with Intel, we will be able to deliver the next generation set-top box design. We see the CE4200, and its successors built on Intel architecture, to be a key ingredient…By bringing together [Technicolor’s experience] in digital content services, set-top boxes, and gateways with Intel’s processor design team, the result will be a media services platform for the home that will be truly user-centric, bringing an incomparable experience for the enjoyment of premium content”.
“Smart TV is transforming the TV experience, bringing Internet services and applications to the viewer,” added Brad Daniels, General Manager and Vice-President, Intel Digital Home Group."Technicolor is poised to deliver a broad array of entertainment options to service providers and their subscribers.”