Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, New Telecinco buys 22% of Digital+ at General Satellite News forum; Telecinco buys 22% of Digital+ Iaki Ferreras 20-12-2009 Spanish broadcaster Telecinco, owned by Italys Mediaset, on Friday agreed to buy ...

LinkBack Thread Tools Display Modes
New Telecinco buys 22% of Digital+
Bacteria's Avatar
Posts: 96,016

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 90629
Experience: 68%

Thanks: 1,107
Thanked 5,577 Times in 1,419 Posts
Join Date: Oct 2006
Age: 35
Thumbs up New Telecinco buys 22% of Digital+ - 20-December-2009, 23:40

Telecinco buys 22% of Digital+
Iaki Ferreras

Spanish broadcaster Telecinco, owned by Italys Mediaset, on Friday agreed to buy 22% of Sogecable's satellite pay-TV operator Digital+. Prisa, Sogecables owner, will receive 517 million in cash.

In a separate deal, Sogecable's free-to-air national channel Cuatro will also merge with Telecinco. Telecinco is valued at some 2,300 million while Cuatro is valued at 550 million. Cuatro and Telecinco will keep their brands separate.

As a result of this agreement Prisa will create a new company merging the two channels and the editorial group will control in the short term 22% of the resulting company while Telecinco will control 78% after the capital extension.

After this Telecinco's participation in the new company will grow by means of a capital extension of 500 million with the percentage controlled by Prisa dropping to 18.37% and that of Mediaset falling to 41%.

The deal gives Telecinco the right to appoint the operator's Content Director. As with Telefnica, which is now in charge of the economic management of Digital+ and also owns 21%, Telecinco will have control of two executives.

Telecinco's president Alejandro Echevarra will lead the new holding company. Prisa will have two executives and could put a vice-president in the new company.

In order to complete the deal, Sogecable will merge those subsidiaries now managing Digital+: Canal Satlite Digital and DTS Distribuidora de Televisin Digital.

The entrance of Telecinco in Digital+ comes just three weeks after Telefnica bought into Sogecable's capital. Telefnica has its own pay-TV operator, IPTV platform Imagenio.

Back in the summer Cuatro was supposed to merge with Grupo Imagina's laSexta, but that deal fell through after a series of disagreements over the power sharing in the future merged company. Imagina owns one of Spain's main TV and cinema producers Mediapro.

The Sogecable-Mediaset agreement is positive for Sogecable because the Prisa group desperately needs money. But one of Prisa's hallmarks has always been the quality of its information and the control of its own produced contents either written, radio broadcast or televised. This deal marks the loss of that control in the companys TV businesses.

Rapid TV News 2009

Reply With Quote


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump

ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.