Eurocardsharing

Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, New TNS/DIRECTV Measurement Service Gains Starcom at General Satellite News forum; TNS/DIRECTV Measurement Service Gains Starcom TNS Media Research said Starcom USA has signed an agreement with the company to utilize ...

Reply
 
LinkBack Thread Tools Display Modes
New TNS/DIRECTV Measurement Service Gains Starcom
Old
  (#1)
Bacteria
Administrator
 
Bacteria's Avatar
 
Offline
Posts: 96,015

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 100843
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 36
New TNS/DIRECTV Measurement Service Gains Starcom - 18-April-2008, 16:40

TNS/DIRECTV Measurement Service Gains Starcom

TNS Media Research said Starcom USA has signed an agreement with the company to utilize the DIRECTView service.

Announced by the satellite TV service and TNS in January, DIRECTView is a national audience measurement service that aims to better understand the viewing habits of digital consumers. Through the partnership, TNS processes DIRECTV's set-top box data and allows for next-day analysis of programming patterns.

The analysis is done through InfoSys, a media analysis and planning system that will provide Starcom with direct access to detailed data and in-depth information of national viewing patterns.

Starcom first entered into an agreement with TNS in November 2006 in a deal to analyze set-top-box data from 320,000 Charter Communications' digital subscribers in the Los Angeles market.

Starcom is a media division of Starcom MediaVest Group, a media communications agency that encompasses an integrated network of highly specialized consumer contact companies.
   
Reply With Quote
Reply

Bookmarks


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump



ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Dreambox