Eurocardsharing

Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, New Turner Broadcasting Inducted Into CTAM Hall of Fame at General Satellite News forum; Turner Broadcasting Inducted Into CTAM Hall of Fame TNT (We Know Drama) and TBS (Very Funny) Branding Campaigns Cited by ...

Reply
 
LinkBack Thread Tools Display Modes
New Turner Broadcasting Inducted Into CTAM Hall of Fame
Old
  (#1)
Bacteria
Administrator
 
Bacteria's Avatar
 
Offline
Posts: 96,015

Level: 124 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 4638 / 4638
Magic: 32005 / 100812
Experience: 68%

Thanks: 1,107
Thanked 5,578 Times in 1,419 Posts
Join Date: Oct 2006
Age: 36
New Turner Broadcasting Inducted Into CTAM Hall of Fame - 27-October-2009, 08:30

Turner Broadcasting Inducted Into CTAM Hall of Fame
TNT (We Know Drama) and TBS (Very Funny) Branding Campaigns Cited
by MCN Staff 10/26/2009 6:23:57 PM



CTAM said Monday that Turner Broadcasting System: Brand Marketing for TNT (We Know Drama) and TBS (Very Funny) is the 2009 inductee into the CTAM Hall of Fame.

Turner Broadcasting is being honored for the successful branding and marketing campaigns of sister networks TNT and TBS. In response to the growing competition from the hundreds of channels that viewers have available to them, Turner set to define their brands clearly and distinctly. The result was the immensely successful TNT "We Know Drama," and TBS "Very Funny" campaigns.

The two brands created focused messaging for consumers and enabled branded sponsorship platforms that made both networks "must buys" among advertisers. The campaigns successfully created two distinct brands that helped Turner build a powerful portfolio with reach that rivals broadcast.

Turner Broadcasting is owned by Time Warner Inc.

Established in 1997, the CTAM Hall of Fame honors the finest and most influential marketing campaigns that premiered more than five years before and have had a powerful impact on their companies and the cable industry. The honoree is selected for outstanding achievement by a panel of 25 senior cable marketing and agency executives.



Regards,

www.eurocardsharing.com
   
Reply With Quote
Reply

Bookmarks


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump



ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Dreambox