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Latest Satellite News Discussion, New VGTRK rings in the changes at General Satellite News forum; VGTRK rings in the changes November 20, 2009 The Russian state broadcaster VGTRK is to restructure its thematic channel Kultura, ...

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Thumbs up New VGTRK rings in the changes - 20-November-2009, 16:50

VGTRK rings in the changes



November 20, 2009

The Russian state broadcaster VGTRK is to restructure its thematic channel Kultura, having already decided to close its channel Sport in January 2010.

Speaking to Kommersant, VGTRKs general director Oleg Dobrodeyev said that Kultura, which was launched 12 years ago with the personal encouragement of the late President Boris Yeltsin, would remain commercial free.

However, its new director Sergiey Shumakov, appointed yesterday (November 19), would be required to make it into a cultural, modern and balanced television.

Kulturas budget for 2009 amounted to just over R2 billion (46.6 million), while its audience share is only in the region of 2-3%, or roughly a sixth of leading stations such as Channel 1, Rossiya and NTV.



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