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Latest Satellite News Discussion, New Virgin recommits to High Street at General Satellite News forum; Virgin recommits to High Street By Julian Clover Lucy Davis (The Office) at Virgin Media's Leeds Store Virgin Media has ...

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Thumbs up New Virgin recommits to High Street - 01-June-2009, 15:40

Virgin recommits to High Street

By Julian Clover


Lucy Davis (The Office) at Virgin Media's Leeds Store

Virgin Media has announced a three-year expansion plan for its retail stores, 18 months after the cablenet reduced its high street operations.
The company plans new stores in Birmingham, Plymouth, Bromley, Leeds, Leicester and two in London that will take the number of its own-branded stores to 27. The expansion will see its retail presence triple within a year.

By increasing our high street presence, well be able to drive further growth whilst communicating the benefits of Virgin Medias products in a way that makes sense for consumers, said Virgin CEO Neil Berkett.

Virgin closed its dedicated outlets in December 2007, but continued to enjoy a presence in stores including Carphone Warehouse, Phones 4U, Argos, Comet, Currys, Currys.digital, Dixons, PC World, Asda, Tesco and Sainsburys.

This new plan includes includes so-called retail lite stores in Sheffield, Nottingham and Nuneaton.


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