NRJ Group to invest €5 million into channel modernisation -
NRJ Group to invest €5 million into channel modernisation
Pascale Paoli-Lebailly ©RapidTVNews | 22-06-2012
French DTT, group NRJ has launched a €5 million modernisation plan for its TV pole ahead of the launch next December of new women’s FTA HD channel Chérie HD.
New installations will serve the group’s four channels NRJ 12, Chérie HD, NRJ Paris and NRJ Hits. Chérie HD will also be available on the satellite, on cable and all ADSL platforms. Like NRJ 12, the channel will have its own app on HbbTV connected TV sets.
When launched in 2005, DTT channel NRJ 12 was the first one to offer 16/9 images and Dolby Digital sound.
To catch the new HDTV channel and the five others next December, viewers receiving only DTT channels, will need to change their adaptor.