Eurocardsharing

Go Back   Eurocardsharing > General Discussions > General Satellite News > Latest Satellite News

Latest Satellite News Discussion, OpenTV sizes up TV measurement at General Satellite News forum; By Julian Clover September 8, 2009 09.23 UK IBC 2009: Stand 1. C81. OpenTV is to publish the format of ...

Reply
 
LinkBack Thread Tools Display Modes
OpenTV sizes up TV measurement
Old
  (#1)
manikr
Senior Member
 
manikr's Avatar
 
Offline
Posts: 177

Level: 12 [♥ Bé-Yêu ♥♥ Bé-Yêu ♥♥ Bé-Yêu ♥]
Life: 0 / 283
Magic: 59 / 6103
Experience: 35%

Thanks: 3
Thanked 5 Times in 5 Posts
Join Date: Aug 2009
OpenTV sizes up TV measurement - 08-September-2009, 12:56

By Julian Clover
September 8, 2009 09.23 UK

IBC 2009: Stand 1. C81.

OpenTV is to publish the format of key data points measured by its software within the set-top box. The company says this open access will allow the developer community, data analysis partners and other service providers to integrate with OpenTVs measurement solution more easily. It believes this will in turn foster the creation of next generation set-top box services that include addressable and interactive advertising.

The middleware company has also announced the creation of an Analysis Partner Program that will offer operators a solution for the measurement of viewer behaviour with little change to the existing infrastructure. In doing so, OpenTV has announced initial participants in the scheme to be AdsVantage, Nielsen, Rentrak Corporation, and TNS.

By opening up our platform and extending it to third party solutions, we are taking a major step toward enriching the television experience and creating a uniform approach to measurement, said Tracy Geist, SVP business development, OpenTV. Were not only enabling service providers to capture relevant information especially on viewing behaviour and PVR interactions and giving them access to crucial reporting and analysis capabilities, but were enabling the developer community to create exciting new applications for next generation television, to make it more personalized and meaningful.

NDS, which arguably is both partner and competitor to OpenTV has its own audience measurement schemes that also include a relationship with TNS.
   
Reply With Quote
Reply

Bookmarks

Tags
measurement, opentv, sizes


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump



ECS on RSS ECS on Twitter ECS on Facebook ECS on Youtube
Follow us on:

Powered by vBulletin
Copyright 2002 - 2010, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Dreambox