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Latest Satellite News Discussion, OSN to launch 3D this summer at General Satellite News forum; OSN to launch 3D this summer by John Parnell on Jul 6, 2010 Pay TV operator OSN will begin offering ...

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Thumbs up OSN to launch 3D this summer - 07-July-2010, 00:30

OSN to launch 3D this summer
by John Parnell on Jul 6, 2010


Pay TV operator OSN will begin offering 3D content this summer, the company has announced.

Video on demand (VOD) content will be pushed to the companys new set top boxes, which are currently being rolled out to customers.

OSN will bring 3D to the market this summer, said Marc-Antoine dHalluin, CEO, OSN. 3D movies will be sent to the new Showbox branded Showbox HD for users with 3D-enabled TV sets.

Speaking at a conference hosted by The National newspaper, dHalluin said that activities like this are intrinsically linked to the future success of the company.

The current generation are used to getting content online for free from many different sources. The challenge facing the pay TV industry is finding a way to get them to spend money on television, claimed dHalluin.

The answer is a combination of having the right technology and the right content. Technology wise, it is important to offer the best HD is a given, 3D is also important.
If operators can bring value to the customer, then they will be happier to consider paying for it.



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